Guest
Guest
Nov 21, 2023
5:13 AM
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On the occasion of your fifteenth birthday, we collect some tips to succeed on Facebook:
What is valid today, not tomorrow
We have just indicated, Facebook constantly sheds its skin and we are not just talking about design. The social network constantly varies its internal parameters and values, its Edge Rank real comments for facebook. If any of your strategies have been successful, don't get complacent and think it will work again. You have to be aware of any new information that emerges!
2. Edge Rank
Facebook's algorithm seeks to reduce the organic reach of posts and enhance interactions. Currently, Edge Rank preferences are based on comments, likes, shares, interaction rate and link click. The reason? Edge Rank, the engine that governs what we see and what we don't on Facebook. Therefore, innovation is key and let's try different content to see which ones have the most effect among our users. We are sure to find an option that reaches the largest number of fans: whether through eye-catching images, texts or videos.
3. Facebook Ads
Many believe that limiting the reach of publications hides the true interest of the social network: obtaining more advertising revenue. From getting more likes to redirecting fans to a URL, there are many goals you can achieve by optimizing Facebook ads.
4. Contests
Running a promotion or a raffle is one of the preferred ways for companies to reach more users or achieve a certain action on their website. Another tip on Facebook is to take advantage of the possibility of carrying out promotions on the timeline. Now they can be developed without being penalized. You can also combine other applications and strengthen engagement.
5. Keep an eye on Facebook Graph Search
In 2014 Facebook surprised us with the launch of a new internal search engine that allowed users to search for people, places, photographs or different interests. A smart search engine that made it possible to reach more users, since it had a large number of fans . changes aimed at keyword searchmade it possible for our page to appear in the searches of these users' network contacts. Currently, another piece of advice for Facebook is to be clear that the firm is looking to incorporate some
6. It is a daily management
Have a presence on Facebook? Yes, but we can manage it well. One of the most common mistakes is to consider that by publishing several posts a day everything is already done. We must provide value to users, offering them quality content closely linked to their interests. It is a daily job that requires planning and dedication. Only in this way will we be able to build loyalty with the fans we gain. Remember that after 'Liking', most users do not interact further with the brand. Get their attention and offer something different to keep them coming back to your page!
7. Pay attention to criticism
A simple comment not managed on time and correctly can lead to a reputation crisis. Among the tips for Facebook, it is essential to know how to solve small conflicts or incidents that arise on the social network. It is vital so that your brand is not affected by a major problem.If the annoying user receives good service and is satisfied, we will have before us a possible loyal user.
8. Bet on mobile
Taking into account the number of users who access from their mobile devices, it is clear that Facebook will continue to invest and innovate to improve the user experience from our smartphones. Messenger establishes itself as an instant messaging chat. The image has been gaining importance, and the aim is to create rooms to view videos shared within the platform. In addition, a desktop application is being worked on that will be ready by the end of the year.
9. Libra has arrived
Facebook has announced the launch of a new global cryptocurrency, Libra. A stablecoin that foresees its incorporation into apps such as WhatsApp and Messenger, where payment actions can be carried out. The goal is to base it on an open-source and secure blockchain , so it will be governed by an independent association. Also, bet on a virtual wallet, Calibra. A way to send currency, spend it and save it.
10. Discover, learn and enjoy
Like any social network, Facebook is a niche of opportunities to learn about other visions, opinions to improve our products and services... Bidirectionality gives you It will allow you to learn from users and see what they expect from you. If you manage to understand them, success is assured. All you have to do is enjoy the experience!
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