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Sep 28, 2025
4:09 AM
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Viet content quang cao Facebook the nao de tang chuyen doi
Trong moi truong quang cao Facebook Ads (Meta Ads) day canh tranh, Content (noi dung quang cao) chinh la linh hon quyet dinh ty le chuyen doi. Mot Content thuyet phuc khong chi giup tang CTR (Ty le nhap) ma con la yeu to quyet dinh khach hang co thuc hien hanh dong chuyen doi (Conversion) (mua hang, dang ky) hay khong. Viet Content quang cao hieu qua khong phai la viet dai, ma la viet dung theo mot cau truc tam ly hoc nhat dinh. Bai viet nay Lolo Media se phan tich cac cong thuc va chien luoc thuc chien de ban co the tao ra Content Facebook Ads co suc manh chuyen doi cao nhat.
1. Cong thuc Content Kinh dien: AIDA va PAS
Content quang cao can phai dan dat khach hang di qua mot hanh trinh cam xuc va ly tri tu khi ho phat hien den khi thuc hien hanh dong. Hai cong thuc kinh dien sau day la nen tang cho viec viet Content chuyen doi.
Cong thuc AIDA (Attention - Interest - Desire - Action) la cong thuc co ban nhat:
Attention (Gay chu y): 3 dong dau tien cua Content phai gay soc, tao ra su to mo hoac nham thang vao Pain Point (diem dau) cua khach hang de ho dung lai va doc tiep.
Interest (Thu hut quan tam): Tap trung vao loi ich ma san pham mang lai chu khong phai tinh nang. Hay tra loi cau hoi: San pham nay giup cuoc song cua toi tot hon nhu the nao?
Desire (Kich thich mong muon): Su dung Social Proof (chung thuc khach hang, review) hoac Offer hap dan de khach hang thuc su muon so huu san pham.
Action (Keu goi hanh dong): Cho biet chinh xac khach hang phai lam gi tiep theo (Click vao link, nhan tin, su dung ma giam gia).
Cong thuc PAS (Problem - Agitate - Solve) lai la cong thuc tuyet voi de tap trung vao van de cua khach hang:
Problem (Van de): Neu ro van de ma khach hang dang gap phai.
Agitate (Xoay sau van de): Nhan manh vao hau qua tieu cuc cua viec khong giai quyet van de do. Day la buoc tao ra su khan cap ve mat tam ly.
Solve (Giai phap): Gioi thieu san pham cua ban nhu la vi cuu tinh hoan hao cho van de do.
Content quang cao cua ban phai luon ket hop linh hoat hai cong thuc nay de tao ra su thuyet phuc o muc do cao nhat.
xem them: https://lolo.vn/cho-thue-tai-khoan-quang-cao-facebook-ads/
2. Nhung Yeu to Bat buoc de Tang Ty le Click (CTR)
Content co the viet hay, nhung neu khong thu hut duoc luot click, no van that bai. Ban can toi uu cac thanh phan hien thi o Top cua quang cao.
Content phai luon bat dau bang mot Hook (cau moc) manh me va ngan gon. Vi tri 3 dong dau tien cua van ban chinh (Primary Text) la noi quyet dinh 90% nguoi dung co bam "Xem them" hay khong. Hay su dung cau hoi tu tu, so lieu thong ke an tuong, hoac loi hua loi ich thang vao Pain Point de bat dau.
Su dung Emoij va dau gach dau dong (trong phan than bai Content) de tang kha nang doc duoc (Readability). Content can phai de tieu hoa va phai nhanh chong tim thay thong tin quan trong nhu Gia, Uu dai, hoac CTA. In dam cac tu khoa chinh (vi du: Giam gia 50%, Freeship) cung giup mat khach hang nhanh chong nhan ra thong diep chinh.
Cuoi cung, tieu de (Headline) va mo ta duoi link phai co su dong nhat (Message Match) voi noi dung Content chinh va Landing Page. Tieu de la phan cuoi cung khach hang doc truoc khi click, no phai nhan manh loi ich cuoi cung va co CTA truc tiep.
3. Chien luoc Content theo Funnel Marketing
Content ly tuong la Content phu hop voi muc do nhan thuc cua tap doi tuong. Content danh cho khach hang lanh phai khac voi Content danh cho khach hang nong.
Content danh cho Cold Audience (Top-of-Funnel)
Content o giai doan nay can xay dung nhan thuc va gia tri chu khong nen ban hang truc tiep.
Muc tieu: Kich thich su quan tam va thu thap Lead.
Dinh dang: Video chia se kien thuc, Ebook mien phi, hoac cac bai viet gia tri (khong co link mua hang ngay).
Thong diep: Tap trung vao van de chung cua thi truong va vi tri cua ban trong viec giai quyet van de do.
Content danh cho Warm/Hot Audience (Bottom-of-Funnel)
Content o giai doan nay nham vao chot don va retargeting.
Muc tieu: Thuyet phuc hanh dong chuyen doi.
Dinh dang: Testimonials (Chung thuc), Review chi tiet, Video huong dan su dung hoac Dynamic Ads (hien thi chinh xac san pham ho da xem).
Thong diep: Tap trung vao uu dai cuoi cung, su khan cap (Urgency), chinh sach bao hanh/doi tra va triet tieu cac phan van cuoi cung cua khach hang (vi du: "Ban lo lang ve kich co? Chung toi hoan tien 100% neu khong vua!").
xem them: Viet content quang cao Facebook the nao de tang chuyen doi.
4. Lien tuc A/B Testing va Khai thac Du lieu
Content quang cao luon co vong doi (life cycle). Mot Creative tung hieu qua co the tro nen met moi (Ad Fatigue) sau vai tuan. A/B Testing la bat buoc de tim ra Content luon chuyen doi tot nhat.
Ban phai lien tuc test it nhat 3-5 bien the Content (khac nhau ve tieu de, Creative, hoac Offer) trong moi Ad Set. Su dung Ads Manager de phan tich cac chi so quan trong: Creative nao co CTR cao nhat? Creative nao co CPA (Chi phi chuyen doi) re nhat? Neu mot Creative co CTR cao nhung CPA van cao, van de nam o Landing Page hoac Message Match. Neu Creative co Tan suat (Frequency) tren 4.0, hay thay ngay Content moi de tranh Ad Fatigue.
Content chuyen doi la su ket hop giua nghe thuat thuyet phuc va phan tich du lieu thuc te. Cac chuyen gia tai Lolo Media luon biet cach xay dung Content theo funnel da buoc va A/B Testing cac thong diep xoay quanh Pain Point de dam bao moi dong von quang cao deu duoc toi uu hoa, bien Content Facebook Ads thanh dong co chuyen doi cho doanh nghiep cua ban.
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