Guest
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Jul 07, 2026
2:13 AM
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The phrase "click here" has been a common call-to-action on websites for decades. While it may seem simple and effective, modern web design, accessibility standards, and SEO best practices suggest that using descriptive link text is a much better approach. In this article, we'll explore why "click here" is no longer considered ideal and what you should use instead.
What Does "Click Here" Mean?
"Click here" is a generic hyperlink phrase that tells users to click on a link without explaining where it leads or what they'll gain. For example:
? Click here to learn more.
? Download our free SEO guide.
? View pricing plans.
? Read the complete tutorial.
The second set of examples gives users clear expectations before they interact with the link.
Why "Click Here" Is Bad for SEO
Search engines analyze anchor text to understand the content of linked pages. Generic phrases like "click here" provide little to no context.
Descriptive anchor text helps search engines:
Understand the destination page.
Improve keyword relevance.
Strengthen internal linking structure.
Enhance the overall user experience.
Instead of writing:
Click here for digital marketing tips.
Use:
Read our digital marketing tips for beginners.
This gives both users and search engines meaningful information.
Accessibility Matters
People using screen readers often navigate a webpage by listening to a list of links. If every link says "click here," they cannot determine which link serves which purpose.
For example:
Click here
Click here
Click here
This provides no useful information.
Instead, descriptive links like these are much more accessible:
Download the annual report
Contact customer support
Read our privacy policy
This improves usability for everyone, including users with disabilities.
Better Alternatives to "Click Here"
Instead of relying on generic wording, use action-oriented and descriptive phrases such as:
Learn more about our services
Download the free checklist
Read the full article
View product details
Start your free trial
Compare pricing plans
Watch the tutorial
Contact our team
Explore our resources
Get started today
These alternatives clearly communicate what users can expect after clicking.
Best Practices for Anchor Text
To improve SEO and user experience, follow these guidelines:
Use descriptive and relevant keywords.
Keep anchor text concise.
Avoid keyword stuffing.
Match the anchor text with the destination page.
Write naturally for human readers first.
Good anchor text improves navigation and increases user trust.
When Is "Click Here" Acceptable?
There are limited situations where "click here" may still work, such as:
Temporary internal documents.
Interactive presentations.
Certain email campaigns where visual buttons provide additional context.
Even in these cases, more descriptive language is generally a better choice.
Examples of Good vs. Bad Link Text
Poor Anchor Text Better Alternative
Click here Download the free eBook
Click here View our pricing plans
Click here Read the complete guide
Click here Contact our support team
Click here Start your free trial
Conclusion
Although "click here" remains a familiar phrase, it is no longer considered a best practice for websites. Descriptive anchor text improves search engine optimization, enhances accessibility, increases user confidence, and provides a better browsing experience. By replacing generic link text with clear, relevant descriptions, you create content that benefits both your audience and search engines.
The next time you add a hyperlink, skip the words "click here" and instead tell users exactly what they'll find. This small change can make a significant difference in your website's usability, accessibility, and SEO performance.
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